Genie Group's unique selling point is the Genie, who makes personal recommendations to internet shoppers based on ground-breaking, intelligent technology. This gives Genie Group the ability to provide an enjoyable and satisfying internet shopping experience, and deliver an unmatched quality of sales leads to our affiliate merchants.
Genie Group's flagship site Broadband Genie was launched in beta in February 2005. Leading broadband internet brands including BT, Wanadoo, ntl, Virgin, AOL and Tiscali have joined as affiliate partners during the beta phase, and have benefited from many thousands of qualified leads.
Genie Group has recently launched DVD Rental Genie and Loan Genie, and will be launching new Genie services throughout 2006.
The Genie experience
The Genie comparison shopping experience is centred on the Genie itself, a helpful guide through the shopping maze. The Genie is the manifestation of the Genie Group brand, and communicates our core brand values:Unique, breaking new ground. The Genie aims to offer innovative technologies, services, and product features which are new to that particular market.
Fun and adventurous. The Genie's adventurous spirit challenges traditional internet shopping conventions, and aims to provide a genuinely fun and interesting experience for the consumer.
Helpful and friendly. The Genie aims to be a helpful and friendly guide to finding what consumers are looking for, by providing straightforward, plain-English advice and cutting through the jargon. No more jargon, no more fluff, just pure results. The Genie can give as much or as little advice as needed. Beginners and experienced people alike will find it an enjoyable experience.
Impartial. The Genie recommends products and services based on how well they match a customer's needs. We believe that customers are entitled to a fair and credible service without any vested interests.
Authoritative. The Genie is able to cope with the demands of huge volumes of data across a range of constantly changing markets. Customers can be confident that they are being shown the very latest product and pricing information.
Trustworthy. The Genie aims to be a market-leading brand that deals only with the best online providers, instilling trust amongst our customers.
Customer-focused. The Genie is committed to excellent customer service, and to equal accessibility for all customers. Every interaction with the Genie and with Genie Group staff must result in a quick and helpful response.